This week has been an interesting week. It started by doing market research with the “Audience Insights” of Facebook, in an effort of deepening my understanding of the market of cryptocurrencies. You can see those insights in my previous post.
I ran a test ad for the BitUSD Mobile Wallet that will be most likely be release in February.
The targeting for this ad was anyone in Indonesia, Turkey, Argentina, United States and India who liked anything that is related to Bitcoin. It was my first time targeting demographic outside the US. What surprised me wasn’t the conversion rates or the traffic to the BitUSD funnel (Btw, this doesn’t show all visitors and conversions because I deleted all the other pages that didn’t convert as well as the one below.)
What REALLY surprised me was how much they engage with our page:(Click to enlarge)
As you can see, this ad alone added 831 fans to our page in short order. That is usually not enough to impress me. Because it is easy to get a lot of cheap fans who actually don’t engage with your page in countries outside the US. But this time it’s different…they actually like our posts and visit our links!
I try to post twice a day on the page. Whatever news I can get or bytemaster blog posts. We are getting right now between 50 and 100 likes per post…which has great SEO value in itself.
We can also see our competitors and how they are doing on Facebook. We are on track to totally dominate that corner of the internet.
Non Direct Monetary Value of Fans
I proud myself at being good at driving traffic, capturing leads and converting sales through advertising. But I am also deep into Facebook and I have to be focusing on SEO at my job.
Having a lot of Fans that engage has many side benefits.
- Social Proof – A Page with a lot of fans shows that we are serious players to prospects and investors.
- SEO – If we get a lot of Likes, Comments and Shares on our content, it will help our rankings.
- Cheaper Traffic Down the Road – Free traffic to blogposts and it is always less expensive to advertise to fans than non-fans
Stepping into their mind
I know what a lot of people are saying:
Why would you advertise in places like Indonesia, Turkey and India? There is no infrastructure there.
It is a valid argument. We are looking for people who can have access to exchanges to buy bitusd or BTS. At the same time, I can’t resist following the clues and the trends.
In order to get at the bottom of this, I introduce something that can help us understand why they are so interested in the first place: A Survey.
Who knows? There might be a wave 2 of adoption coming from those area, it would be stupid to ignore them.
Here are the early results of our survey:
Question 1: Why are you interested in crypto currencies?
– For their capacity to change our money perception
– Its cool
– Anonymity
– I feel that crypto is better than other money
– Because as far as I can tell – It’s the most efficient way to move (and store) value. Period.
– Cheaper and faster way to send payment. Security and transparency on the network.
– Freedom from centralized institution. And it’s fun!
– For everything it stands for, freedom from control, fair trade, and honesty, not controlled by the corrupt Banksters
– Investment
– Investment and technology
– Speculative Investment
– freedom
– I believe that the crypto currency will be a future currency instead of fiat money
– Freedom, security
– same reason bitshares is
– Investment potential, very interesting new technology, I want to be on the forefront, anti-gov control
– Fast, safe, anonymous money transfer
– because 1bts=500usd so easy!
– I’m interested in crypto as a way out of the current corrupt financial system. Crypto can bring down entire power structures all across the globe, and I’m all for that.
– The security. The ability to transact internationally with low fees.
Question 2: What is the one thing you most want to accomplish with a BitUSD wallet?
repay debt with friends
1/25/2015 8:22 AM
Border less money transfers
1/24/2015 5:53 PMAnonymity
1/22/2015 5:49 PMPeople can send money using email address
1/22/2015 5:17 PMEase of use. Personally, I would like the ability to help someone else download and be able to send them some BitUSD within a minute.
1/22/2015 11:39 AMProtection from theft and privacy.
1/22/2015 11:00 AMTransfer money with low fees.
1/22/2015 11:00 AMto be able to easily store my Bitshares, angel shares and BTC on and especially off line, to easily send and receive funds.
1/22/2015 8:52 AMHelp expand the prevalence of alternative currencies
1/22/2015 7:01 AMquick transfer of money
1/22/2015 5:40 AMOn and Off Ramps to fiat currency and merchant intergration
1/22/2015 5:05 AMgive friends some usd as a gift
1/22/2015 3:51 AMstability
1/22/2015 12:42 AMEase of use when paying. Ease of use for new people to sign up.
1/21/2015 11:51 PMJUST KEEP IT SIMPLE AND USABLE
1/21/2015 11:18 PMOnline purchases. Cash works just fine in the real world. When traveling this would be an amazing, cheaper, way to make purchases.
1/21/2015 11:17 PMBuying product easily
1/21/2015 10:56 PMbuy anything
1/21/2015 10:52 PMIt would be cool if it acted like an app – where I could go in and out of BTS and BitUSD, so I can always be maximizing my profit based on market changes.
1/21/2015 7:21 PMBeing able to transact in multiple currencies, ie: USD, CAD, EUR… etc etc..
1/20/2015 9:53 PMEase of handling funds
1/20/2015 9:59 AMShowing it off (educating people).
1/20/2015 3:32 AMMY CAR!
1/20/2015 2:56 AMquick and easy mobile payment
1/20/2015 2:15 AMPrivacy
1/20/2015 12:36 AMpayment solution on the fly! easy aesy easy …
1/19/2015 11:57 PMnot sure
1/19/2015 11:21 PMDemonstrate it to my friends
1/19/2015 9:36 PMEarn interest.
1/19/2015 9:11 PMUse it at atm’s around the world to withdraw local currency.
1/19/2015 7:56 PMsend and receive bitusd
1/19/2015 7:26 PMSecurity is the most important for me.
1/19/2015 7:14 PMBe able to easily trade in and out of bitusd.
1/19/2015 6:50 PMBe able to do point-of-sale transactions
1/19/2015 6:37 PM
Hold my funds securely.
1/19/2015 6:35 PM
One question that I am going to add next week in the survey upgrade will be “Can you purchase or trade cryptocurrencies in your country?“. That will help us find out more about the situation our audience is in.100% Delegate Position and Funds Allocation
Thank you to everyone who voted for me.
I recently realized that some people are uneasy having too many 100% delegate position and I want to make sure that you feel comfortable with the work that I am doing.
I didn’t receive any money from my delegate position yet but I will start getting funds on the 1rst of February. Like I said in my proposal, I will spend all of it towards marketing minus what my delegate buddy(toast) needs for maintenance. Here is a breakdown of how I want to allocate those funds in February.
Please leave your comments below, I always appreciate your feedback.
Renaud Gagne Bitshares Marketing Delegate Report 